Archive - Commerce Thinking

Your PLM Isn't a Workflow Tool Anymore.

It's Your Product Data Master.

Apr 23 • Luke Hodgson

OX1 happened, and it was brilliant.

Thank you, Manchester

Apr 21 • Luke Hodgson

The Analytics Gap Nobody Talks About

Here are four questions that most mid-market ecommerce operators should be able to answer. Most can’t.

Apr 16 • Luke Hodgson

West Park Rovers 6 - The Alphabet Business

Why Letters, Numbers and Badges Might Be Your Most Important SKUs

Apr 14

Nobody in the room has AI figured out

That's not a problem

Apr 9 • Luke Hodgson

The Room That Doesn't Exist Yet

OX1: Manchester

Apr 7 • Luke Hodgson

March 2026

AI-native. Series B-backed. Gone in three years.

Fashionable and well funded doesn't equal durable.

Mar 31 • Luke Hodgson

Returns and Cross-Border Break in Exactly the Same Ways

Returns and cross-border are treated as separate problems inside most ecommerce businesses.

Mar 26 • Luke Hodgson

Your ERP Project Is Failing (You Just Don't Know It Yet)

How to spot the drift before you hit cutover

Mar 24 • Luke Hodgson

Cross-Border Is Where Brands Go to Tolerate Pain

Yet the switching rate is remarkably low.

Mar 19 • Luke Hodgson

West Park Rovers 5 - Moments, Not Seasons

Turning Goals, Goodbyes & Chaos into a Merch Engine

Mar 17 • Luke Hodgson

Why Brands Keep Switching Returns Platforms

(And What It Actually Means)

Mar 12 • Luke Hodgson

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