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The work that was never worth doing
Somewhere in your business right now there is an invoice that is fifty quid too high
Jun 4
•
Luke Hodgson
2
Panini wants the scalper’s money.
Honestly, good for them.
Jun 2
•
Luke Hodgson
and
Andy Slater
1
May 2026
Say No to Grow, one year on
AI Review
May 28
•
Luke Hodgson
6
Something is off about the way brands are talking about agentic commerce.
The conversation tends to start at the top of the stack.
May 26
•
Luke Hodgson
8
Every channel is a new business
Lessons from Rough Trade, Mint Velvet and Gymshark on going multichannel
May 19
•
Luke Hodgson
4
The Questions Mid-Market Ecommerce Keeps Asking
(And Still Can’t Answer)
May 14
•
Luke Hodgson
4
West Park Rovers 7 - Owning the Fan Graph
Turning Commerce Data into Sporting Advantage
May 12
•
Luke Hodgson
2
Why Dema is the headline sponsor of Operator Experience
52% told us the thing they most wanted to automate was trade reporting.
May 7
•
Luke Hodgson
6
NetSuite Has an MCP
Most People Are Going to Use It Wrong.
May 5
•
Luke Hodgson
6
April 2026
Why we launched Operator Experience
and the problems it solves
Apr 30
•
Luke Hodgson
5
Era Change: What the Breakout Brands of 2030 Will Do Differently
I spoke at the Nordic Growth Summit in Stockholm last week. This is the framework I shared.
Apr 28
•
Luke Hodgson
9
Your PLM Isn't a Workflow Tool Anymore.
It's Your Product Data Master.
Apr 23
•
Luke Hodgson
5
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