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How AI is changing the work of brand-side operators
The operators coming to OX are getting more serious, faster
19 hrs ago
•
Luke Hodgson
4
Your product data pipeline doesn’t start in Shopify
And most problems start at a handoff between teams, long before the storefront
Oct 20
•
Luke Hodgson
1
The product data handoffs brands need to get right
Six places product data goes wrong between the line sheet and the warehouse
Oct 13
•
Luke Hodgson
Seventeen spreadsheets and no agreement
Why product data problems usually start with definitions and ownership, and what to settle fi
Oct 8
•
Luke Hodgson
5
International growth is a product data challenge
Your product data is a compliance asset, not just a profile of the product and an optimised set of data to sell online with.
Oct 6
•
Luke Hodgson
4
Inside the plan for OX3 Stockholm: Make & Sell
Taking a product to market in the AI era, from product sketch to the P&L
Oct 1
•
Luke Hodgson
1
September 2026
The departments an ERP is actually for
Nobody tells you who needs to be in the room until it’s too late
Sep 29
•
Luke Hodgson
4
Why nobody can draw your systems map
Field-level ownership, stale diagrams, and the cost of finding out during a replatform
Sep 24
•
Luke Hodgson
8
We’re hiring
And we very rarely do that
Sep 21
•
Luke Hodgson
6
You can still change what happens at OX3
The day is shaped around brand-side operators answers at registration
Sep 17
•
Luke Hodgson
5
Your implementation partner has never run a range plan
We’re changing how ERP systems get delivered.
Sep 15
•
Luke Hodgson
5
The four grey jumpers problem
Nobody plans to over-range. It happens one "just in case" at a time
Sep 10
•
Luke Hodgson
2
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