Archive - Commerce Thinking

Nobody owns England

What the World Cup says about the bit of your business nobody’s looking at

Jul 23 • Luke Hodgson

What we learned at OX2

Lessons from Adanola, Rough Trade and Bluebella

Jul 21 • Luke Hodgson

The operators are ready. Are you?

OX2 is on Thursday 16 July and here is what to expect

Jul 14 • Luke Hodgson

Before the org chart sets

The window to embed AI properly is shorter than most brand leaders think

Jul 9 • Luke Hodgson

The $800 Party Is Over. One Year On

What actually happened, and what it tells us about the EU and UK changes coming next

Jul 7 • Luke Hodgson

The EU changed the rules for selling into Europe.

Here's what happened and what's coming.

Jul 2 • Luke Hodgson

June 2026

OX2 has 17 places left.

We’re not printing more.

Jun 30 • Luke Hodgson

The One Thing That Predicts Whether You’ll Trust Your Vendor

In our returns research report, we found that 16 of 24 brands had switched returns platforms at least once.

Jun 25 • Luke Hodgson

Shopify just made the case for us

The catalog is now the interface

Jun 23 • Luke Hodgson

Oslo is paying attention

Norway's biggest ecommerce event isn't shoptalk. That's the point.

Jun 18 • Luke Hodgson

OX comes to London

Jun 16 • Luke Hodgson

Shopify agencies aren’t ERP experts

Stop letting them tell you otherwise

Jun 10 • Luke Hodgson

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