The operators are ready. Are you?
OX2 is on Thursday 16 July and here is what to expect
We have been running OX as a single, simple idea: the best thing about most events is the conversations, so build the whole day around them instead of leaving them to chance in a coffee queue.
This one is the fullest version of that yet.
Three brand-side builds
The morning is Show and Tell. Bluebella, Adanola, and Rough Trade. Three operators, three real builds and they’re all in production. The through-line across all three: one workflow, one owner, one data source and one measurable outcome. None of it is a roadmap or a pitch. It all runs on the day.
Three afternoon tracks
The afternoon splits into rotating sessions across three rooms. Dema run a live build, tuned to the room each time, so you see the decisions get made rather than a finished result. Commerce Thinking on what actually happens after you transcribe a meeting, and the work of turning a transcript into something a team acts on. And the clinic, brand-side operators, partners who build software for brands, and dedicated time to work through real problems rather than sit through pitch decks. Bring a live blocker and you’ll get somewhere on it.
After the day
Rooftop drinks from 3pm. Then the Mulberry Bush from 5pm for anyone still standing.
OX2 is Thursday 16 July at Coin Street Conference Centre, London.
We are pretty much at capacity but if you want to be in the room, apply at operatorexperience.ai and we will make space.



