OX2 has 17 places left.
We’re not printing more.
Most events have one real job. Fill the room. More seats sold, more logos on the sponsor banner, more names in the follow-up sequence. Scale is the model, and the room itself is whatever’s left over once the spreadsheet is happy.
OX runs the other way round. The room is the product. The number on the door isn’t a capacity we’re straining against, it’s a decision. And right now that decision leaves 17 places.
That’s not a countdown timer engineered to make you panic-click. No fake “only 2 left!” that resets every time you reload. When the 17 are gone, they’re gone, because the entire value of OX is the specific people sitting in it. Add 40 more to hit a revenue target and you don’t get a bigger OX. You get a worse one.
What it is
Operator Experience is an invite-only community for brand-side leaders. No agencies. No platforms. A closed room of people in the same seat, under the same pressure, trying to solve the same things, without anyone in the corner waiting to pitch them.
OX2 is the second one. It runs from 10:00 on Thursday 16 July at Coin Street Conference Centre in London.
The morning is show and tell. Operators walk the room through workflows they’ve actually built for real brands. Not slides about what’s theoretically possible. The thing they shipped, why they shipped it, and what broke on the way.
Lunch at 12:00.
The afternoon is three rotating 40-minute practical sessions, and everyone does all three. Groups are mixed on purpose, so you’re sat next to someone from a different function rather than nodding along with your own kind. The day ends on the rooftop from 15:00, while it’s still light. Pub after for anyone who wants it. No obligation if you don’t.
Why it’s capped
OX1 happened in Manchester. Nearly 90 brand-side operators, and the feedback came back saying the same thing over and over. The best part wasn’t the agenda. It was the person next to them.
So OX2 is built to manufacture more of that and less of everything else. More operators describing what they’ve actually made. More tables deliberately mixed so the conversation doesn’t stay in its lane. A finish time that respects the fact you have a train to catch and a life to get back to. (Or stick around in the pub afterwards, no pressure).
You cannot engineer that quality of conversation in a room of 300. You can in a room this size. That’s the whole reason for the cap, and the whole reason there are only 17 seats left.
Who it’s for
Senior people working brand-side: ecommerce, ops, supply chain, logistics, merchandising, buying, finance, product data, tech or CX, at a fast-growing fashion, lifestyle or consumer brand.
Or, if you’re in-between roles and want to share your knowledge and/or learn from other operators, please come along.
If you’re an agency or a platform hoping to slip in, this isn’t the one. That’s not snobbery, it’s the deal. OX is free to attend because partners fund it on one condition: they play by the same rule as everyone else. No pitching, no posturing, treat operators as peers. Headline partner Dema, event partners Loop, Torque and Emfas, and community partners including Vervaunt, HighCohesion, Resourced, Centra, Whanau, Pro Carrier, Commerce Thinking and Waye.
The 17
The room is small because small is the point. If you’re the right person in the right seat, this is the rare event built entirely around you, rather than around the people trying to sell to you.
There are 17 places left. When they’re claimed, OX2 is full.