Oslo is paying attention
Norway's biggest ecommerce event isn't shoptalk. That's the point.
Last week, CT was in Oslo for Checkout, run by TRY. Four hundred-plus people working in and around brands. The lineup included Nudie Jeans, Helly Hansen, SWIMS and Livid.
The theme was Back to Basics: checkout flows, product feeds, returns, the operational work that actually moves the needle.
It wasn’t a trade show. It wasn’t a networking event dressed up as a conference. It was a room full of people who wanted to get better at the work.
Luke’s talk drew on what’s already played out in UK and US markets, both further along in their evolution, and the observation that the challenges aren’t that different from what brands in Norway are navigating now. The operating decisions that separate the brands that scale cleanly from the ones that stall look the same whether you’re in London or Oslo.
A scene that wants to build properly
What struck Luke most wasn’t the content on stage. It was the energy underneath it. Something is building in the Nordic brand scene, a real appetite to establish it as a serious player over the next decade, not just a satellite of what’s happening elsewhere. That ambition was in the conversations, not just implied by the talks.
The Back to Basics framing fits that. The unglamorous operational work is where the compounding happens before anyone else notices. The brands in that room understand it.
CT works in that gap, the tech and ops decisions that decide who scales cleanly and who stalls. If that's the work your business is in the middle of, you know where we are.